Valvoline Promotional Contest Design & Photography – Corner Gas: The Movie
Recently Bcreative created the creative design elements for the Corner Gas: The Movie promotional contest for Valvoline Canada. The movie was released for a limited time in theatres from December 3 to 7 with an additional viewing period from December 12 to 14 and tv premiere on December 22.
The project included product photography of the Corner Gas merchandise, poster design, tear pad design, coupon design, sticker design and web elements including eblast design, website layout design and web banner design to further promote the movie and the Valvoline brand. Participants register online for a chance to win a variety of daily prizes including:
– Corner Gas hoodies, baseball hats, toques, t-shirts, DVD’s and coffee mugs
– Cineplex gift cards and movie passes
– Valvoline hats and t-shirts
Bcreative even designed and printed elements used in the movie including the retro Valvoline signage and the labels on the Valvoline cans shown in the opening scene of the movie.