Product Photography & Email Marketing Campaign for DeNovo Wall’s New Venue III Collection
Recently, Bcreative photographed and prepared an email marketing product release campaign for the new Venue Edition III Collection from commercial wall covering manufacturer DeNovo Wall. The new series includes a collection of the top selling wall covering SKUs with a variety of metallics, pearls, silks, linens and more.
Knowing the sample card case was purple in colour, our photographer decided to use a similar purple glow on a dark background and reflective base. The lighting technique added a sense of drama to the wall covering collection and turned out great. The photograph was also used in the promotional email marketing campaign we designed for the initial release of the collection.
Along with the Venue Edition III product photography beauty shot, Bcreative also shot the product SKU photography for the DeNovo Wall website. The website provides important product information for interior designers including product specifications, cleaning/installation documentation and specific SKU information (weight/type, width/put-up, backing, reversible or non-reversible, repeat and match information). With this information provided, customers have the option to order samples of any particular wall covering.