Media Relations for Egg Farmers of Ontario – The Eggs Factor Contest

The Contest

The Egg Farmers of Ontario (EFO) are currently running a province wide contest called The Eggs Factor. Bcreative was asked to handle the public relations for this important contest along with a standard press release sent via email to hundreds of media and bloggers. Bcreative also put together 20 Easter themed baskets filled with lots of amazing EFO promotional material for special contacts.

Egg Farmers of Ontario are “egg-static” to bring back their popular online egg decorating competition for the third year. Two lucky winners will be selected from each of the six age categories to win an iPad mini! Contestants of all ages can whet their creative appetite and visit eggsfactor.ca to decorate their very own virtual egg. The truly amazing part of this contest is that for every valid entry, EFO will donate one dozen eggs to school nutrition programs.

Egg Farmers of Ontario

The EFO strives to provide consumers with safe, high quality eggs while giving a fair return to domestic egg farmers. This goal is accomplished through the efficient production of eggs, research and ongoing promotional/educational activities. The self-governing farming organization is funded by egg farmers through a fee on every dozen eggs sold which supports the activities of the Ontario and Canadian egg system.