Animation VS. Animator

As a child most of us are guilty of thinking our toys come to life once the light goes off, or the minute we turn our back. This VERY creative individual has taken this fantasy to the next level and beyond.

I’ve seen some pretty incredible things done with animation, but the simplicity and complexity, yes – simplicity AND complexity (trust me you’ll understand as soon as you watch it) of this little animated short knocked my socks off. Not only is it very inventive but it also provokes an emotional attachment between the viewer and the main “character” immediately.

If only more ads put this much thought and creativity into their campaigns, many more products would experience greater success. Too bad this was just for fun – he concept would be an interesting way of standing out in a sea of mind numbing Hardware and Software campaigns

Who do you want to win – Animation or Animator?